Story

Celebrating Drucker

While Peter Drucker died more than 7 years ago, 94 years old, his ideas are more relevant than ever. For example the idea of the modern corporation as an opportunity for community-building and providing meaning for the people who work in them.

And already fifty years ago, he said that “any business enterprise has two – and only these two – basic functions: Innovation and marketing”.

More about Drucker’s ideas in this Business Week cover story from 2005 when he sadly passed away.


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