“2013 will be the year of the marketer”, the CMO Council’s new global State of Marketing report declares. Increasingly, Marketing’s role will evolve to savvy strategist, customer analyst, and business leader, not simply remain logo police and campaign office, it says.
That’s a super prediction! Albeit somewhat self-serving. Here’s Switchmode’s prediction: Making it a reality will require more than a global report, it will require hard work for most.
Take the temperature on your company’s state of marketing with Switchmode’s speed-audit. Will 2013 be the year of the marketer for your company?