How-To
A Primer in Costumer Loyalty, Part 1
Customer loyalty is an approach to marketing and brand building in which a company focuses on customer retention rather than (just) customer acquisition. In this primer we look at the ins and outs of customer loyalty and programs.
How-To
A Primer in Customer Loyalty, Part 2
How is the concept of customer loyalty developing, what are the trends, and who is doing interesting stuff?