Opinion

What’s The Key To Strong Marketing Performance?

I recently did a poll on LinkedIn, asking “What’s the best way to improve marketing performance in your organization?” The result was as follows on the chart.

Opinion

Are We Forgetting The Brand, Again?

Is marketing history repeating itself? 20 years ago, I entered my first real digital marketing job as Head of Digital Marketing at Levi’s® Europe. Right at this time, the evolution of digital media and how brands used them was going from one phase to another.