When I was hired as marketing director for Telenor Denmark, the assignment was clear: “Make the marketing more digital and launch the Telenor brand”.
“We have to do more for less”. I had just been promoted to head of digital for the Levi’s brand in Europe and was participating in the annual strategy seminar at the European headquarters in Brussels, Belgium.
It was late one afternoon in February when I received a call from a former Levi’s colleague.
Lego has been at the forefront of user engagement for years but it has not always been plain sailing.
“We could use some help to market our brand – we really need to get out there”.