Telenor: Building marketing muscle through structure and accountability
When I was hired as marketing director for Telenor Denmark, the assignment was clear: “Make the marketing more digital and launch the Telenor brand”.
Levi’s: Improving marketing results with less budget
“We have to do more for less”. I had just been promoted to head of digital for the Levi’s brand in Europe and was participating in the annual strategy seminar at the European headquarters in Brussels, Belgium.
Triumph: Improving marketing performance for the long haul in a fast-moving market
It was late one afternoon in February when I received a call from a former Levi’s colleague.
Lego: Focusing the marketing strategy to grow the business
Lego has been at the forefront of user engagement for years but it has not always been plain sailing.
Pia Christensen Furs: Building a niche luxury business through positioning and pricing
“We could use some help to market our brand – we really need to get out there”.