About Switchmode Consulting
Switchmode Consulting operates internationally and is run out of Copenhagen, Denmark, by Helene Venge.
Extensive corporate experience
My background is 20 years of international and local management experience at multinational companies such as Levi Strauss & Co, Lego Group, Sony Entertainment, Triumph, ECCO, Pandora, and Telenor. My responsibilities have included business unit strategy and execution, general management, brand management, digital marketing, and marketing at large. Read more below or on my LinkedIn profile here.
Goodbye random acts of marketing
I’ve worked in and with different types of organizations in varying industries, with all aspects of brand and marketing management. As business director, marketing director and now as consultant I’ve always been concerned with ways to apply marketing more effectively and smarter to produce better results and help advance the practice of marketing.
Hello systematic marketing practice
Some view marketing as marcoms. Others view marketing as all aspects of customer, brand and market management – often a more useful view because it compels marketing to influence and champion the company’s strategic objectives.
Regardless, my belief is that high-performance in marketing is achieved not by creating snappier marketing material, running more campaigns, or adding incremental products to the mix. That would be letting the tail wag the dog. But by strengthening and improving the way companies manage marketing as a function and discipline so that they ultimately achieve better results in the market.
Read more about Switchmode, the story behind the name, and how Switchmode works with marketing high-performance in this feature.
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