About

Switchmode Consulting

 

Switchmode Consulting operates internationally and is run out of Copenhagen, Denmark, by Helene Venge.

 

Extensive corporate experience 

My background is 16 years of international and local management experience at multinational companies such as Levi Strauss & Co, Lego Group, Sony Entertainment, and Telenor. My responsibilities have included business unit strategy and execution, general management, brand management, digital marketing, and marketing at large. Download CV as PDF.

 

Goodbye random acts of marketing

I’ve worked in and with different types of organizations in varying industries, with all aspects of brand and marketing management. As business director, marketing director and now as consultant I’ve always been concerned with ways to apply marketing more effectively and smarter to produce better results and help advance the practice of marketing.

 

Hello systematic marketing practice

Some view marketing as marcoms. Others view marketing as all aspects of customer, brand and market management – often a more useful view because it compels marketing to influence and champion the company’s strategic objectives.

Regardless, my belief is that high-performance in marketing is achieved not by creating snappier marketing material, running more campaigns, or adding incremental products to the mix. That would be letting the tail wag the dog. But by strengthening and improving the way companies manage marketing as a function and discipline so that they ultimately achieve better results in the market.

 

Read more about Switchmode, the story behind the name, and how Switchmode works with marketing high-performance in this feature.

 


 

Contact

Switchmode Consulting

Helene Venge

Istedgade 116

DK-1650 Copenhagen, Denmark

 

E-mail hv@switchmodeconsulting.com

Tel +45 2929 8755

Skype helenevenge

 

CVR/VAT 3274 3439

 

Bank: Danske Bank
Reg.no. 3124
Account no. 0010663059
IBAN: DK6730000010663059
BIC (SWIFT address): DABADKKK

 


 

Terms of use

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Switchmode Consulting hereby grants you a non-exclusive, non-transferable license to access and download, display, print and use the content and functionality displayed on the website, provided that you do not modify the content in any way and that you refer to Switchmode Consulting as the source of same, acknowledging all copyright and other proprietary notices displayed on the site. These terms are governed by the laws of Denmark.