Executive marketing services

Don’t hesitate to get in touch if you would like to hear more or discuss a specific issue or project.

Or maybe start by checking out Tips to improve your company’s marketing practice.


Clients are companies that wish to improve brand/marketing performance and want sustained effect, preferably fast. Either because they are going through strategic or organizational changes, have grown without developing their marketing way of working accordingly, or experience increased complexity and pressure on the marketing budget. Or simply because they are coping with everyday business that steals time from core marketing improvement initiatives.

For example:

Find cases and views from my own experience as corporate marketing executive and consultant in Cases and Articles.

A close partner

Switchmode aims to be the chief marketing partner for companies who want to improve marketing’s contribution to the business in a way that has long-lasting effect.

With years of multinational corporate experience, Switchmode is able to not only quickly grasp the issues but also provide best practice views from an unbiased perspective and help fast-track improvements.

The working relationship is close and based on trust and involvement throughout the project. Switchmode may on occasion bring in specific expertise if such is required. This may include product management, digital, sales, research/analytics, finance, or IT/business process expertise.