Surviving as a retailer post-pandemic

Behemoths will pervade our everyday lives

The other day one of my former colleague at Levi’s® posted a clip on LinkedIn with retail expert Doug Stephens. In the clip, Doug Stephens gives us insights to the changing retail landscape, a change that has already begun.Mega players like Amazon and JD, he says, will expand vastly beyond current categories and business models into healthcare, financial services, even education.


What exactly do YOU offer that they don’t?

Their dominance and presence will be so pervasive, that the need to carve out a clear position will be a matter of survival for all other retailers, whether you’re an e-commerce or a brick & mortar operation. Not choice or marketing ploy but actual existence.
He lays out what he sees as the 10 distinct retail archetypes that offer “a valuable and ownable market position” and fall into 1 of 4 categories. Ref. the model above.


The store is the medium, the medium is the store

On top of that, he adds, retailers must make their products shoppable, purchasable and shippable at all touchpoints all the time. Not just at the store or website, but really serve customers through every media touchpoint, and effectively weave store and media together in a frictionless and memorable experience.


Watch the clip here, it’s 20 mins well spent:


Read Doug Stephen’s full article here:


Switchmode in the media

Switchmode Consulting and Helene Venge is featured in Business Traveller Denmark, a special interest publication about business traveling. Read the feature here.


Supporting an executive consulting firm

Switchmode is currently helping a Danish executive consulting firm upgrade their marketing practice.


Switchmode joins IAA event committee

Switchmode has joined the International Advertising Association‘s Danish Chapter as member of the event committee.