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Executive marketing support: marketing audits, marketing project management, interim marketing leadership. Read more.

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Switchmode Consulting – a different approach to marketing high-performance. How is it different?

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How did Levi’s manage to achieve better marketing output with less resources?
Find out in the Levi’s case.

SWITCHMODE EXECUTIVE MARKETING SERVICES

— Marketing audits and implementation
— Marketing project management
— Interim marketing leadership
— Marketing sparring and mentoring

MARKETING EXCELLENCE AND PERFORMANCE

Switchmode Consulting helps companies improve and strengthen their marketing practice. Switchmode works hands-on with senior brand and marketing leaders to build sustainable marketing performance that increases marketing’s contribution to the business. Marketing may encompass all aspects of brand and marketing management incl digital.

FAST-TRACK IMPROVEMENTS WITH SUSTAINED EFFECT

Do you wish to improve marketing performance and want sustained effect? Do you need support to get critical brand and marketing projects carried out? Switchmode is your marketing detective, doctor, and SWAT team all in one. Read more in Services.

ACHIEVE MARKETING HIGH-PERFORMANCE

Switchmode believes in improving marketing performance with long-lasting effect. Based on 16 years of corporate experience from Levi’s, Lego, Telenor, and Sony and clients like Triumph, Switchmode has developed an integrated, trademarked framework to building marketing high-performance. Read more about the Switchmodel® in Method.

Read more about building a high-performance marketing practice and the benefits to the business.
Or get in touch if you would like to hear more or discuss a specific issue or project.

THE SWITCHMODE NAME

Switchmode takes its name from the switch-mode power supply. This is a type of power supply that achieves more effective electrical output by optimizing the input, thus minimizing wasted energy. In the same way, Switchmode works with senior leaders to transform their marketing function and approach to be more effective.

“Switchmode helped me put a great deal of focus, structure, and strategy to our central marketing organization which helped the organization work in a systematic manner saving time and endless debate. I would highly recommend to work with Switchmode again”.

— Suzanne McKenna
Global Head of Triumph brand

Cases

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Telenor: Building marketing muscle through structure and accountability

When I was hired as marketing director for Telenor Denmark, the assignments was clear: “Make the marketing more digital and launch the Telenor brand”.

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Levi’s: Improving marketing results with less budget

“We have to do more for less”.   I had just been promoted to head of digital for the Levi’s brand in Europe and was

Articles

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What does 'switchmode' mean?
What does ‘switchmode’ mean?

Switchmode – or switch-mode – is the name of a certain kind of power supply. Why is this power supply interesting?

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Marketing's influence is not the goal
Marketing’s influence is not the goal

Marketers want more influence within the business, with the ultimate validation being a seat on the board. But is this the wrong goal?