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Executive marketing support: marketing audits, marketing project management, interim marketing leadership. Read more

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Switchmode Consulting – a different approach
to marketing high-performance.
How is it different?

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How did Levi’s manage to achieve better marketing output with less resources?
Find out in the Levi’s case.

SWITCHMODE EXECUTIVE MARKETING SERVICES

— Marketing audits and implementation
— Marketing project management
— Interim marketing leadership
— Marketing recruitment

MARKETING EXCELLENCE AND PERFORMANCE

Switchmode Consulting helps companies improve and strengthen their marketing practice. Switchmode works hands-on with senior brand and marketing leaders to build sustainable marketing performance that increases marketing’s contribution to the business. Marketing may encompass all aspects of brand and marketing management incl digital.

FAST-TRACK IMPROVEMENTS WITH SUSTAINED EFFECT

Do you wish to improve marketing performance and want sustained effect? Do you need support to get critical brand and marketing projects carried out? Switchmode is your marketing detective, doctor, and SWAT team all in one. Read more in Services.

ACHIEVE MARKETING HIGH-PERFORMANCE

Switchmode believes in improving marketing performance with long-lasting effect. Based on 16 years of corporate experience from Levi’s, Lego, Telenor, and Sony and clients like Triumph, Switchmode has developed an integrated, trademarked framework to building marketing high-performance. Read more about the Switchmodel® in Method.

Read more about building a high-performance marketing practice and the benefits to the business.
Or get in touch if you would like to hear more or discuss a specific issue or project.

“Switchmode helped me put a great deal of focus, structure, and strategy to our central marketing organization which helped the organization work in a systematic manner saving time and endless debate. I would highly recommend to work with Switchmode again”.

— Suzanne McKenna
Global Head of Triumph brand

Cases

Telenor: Building marketing muscle through structure and accountability

When I was hired as marketing director for Telenor Denmark, the assignments was clear: “Make the marketing more digital and launch the Telenor brand”.

Levi’s: Improving marketing results with less budget

“We have to do more for less”.   I had just been promoted to head of digital for the Levi’s brand in Europe and was participating in the annual strategy seminar at the European headquarters in Brussels, Belgium.

Articles

Story

When marketing strategy is worthless

Imagine the following scenario: it’s the annual brand strategy seminar for a large, multi-national B2C company. The VP of Marketing goes on stage to present the new marketing model.

Story

The rise of the marketing operations director

The complexity of modern marketing means companies are increasingly splitting marketing into operations and strategy, and increasingly they’re looking for marketing operations directors.

THE SWITCHMODE NAME

Switchmode takes its name from the switch-mode power supply. This is a type of power supply that achieves more effective electrical output by optimizing the input, thus minimizing wasted energy. In the same way, Switchmode works with senior leaders to transform their marketing function and approach to be more effective.

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