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What Steve Jobs and Michelangelo have in common

According to Fast Company Steve Jobs gave the following business advice to Nike a few years back when they launched the iPod/Nike collaboration: Get rid of the crappy stuff.

 

“I expected a little laugh”, Nike president and CEO Mark Parker says of the exchange. “But there was a pause and no laugh at the end.”

 

Jobs’ comment is akin to one of my favorites, namely Michelangelo’s when he was asked how he could create a sculpture as magnificent as David. He said, “I carve away everything that isn’t David.”

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The rise of the marketing operations director

The complexity of modern marketing means companies are increasingly splitting marketing into operations and strategy, and increasingly they’re looking for marketing operations directors.

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When marketing strategy is worthless

Imagine the following scenario: it’s the annual brand strategy seminar for a large, multi-national B2C company. The VP of Marketing goes on stage to present the new marketing model.

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Marketing’s influence is not the goal, part 2

When marketers complain about the lack of influence at executive level they’re grabbing the wrong end of the stick.