According to Fast Company Steve Jobs gave the following business advice to Nike a few years back when they launched the iPod/Nike collaboration: Get rid of the crappy stuff.
“I expected a little laugh”, Nike president and CEO Mark Parker says of the exchange. “But there was a pause and no laugh at the end.”
Jobs’ comment is akin to one of my favorites, namely Michelangelo’s when he was asked how he could create a sculpture as magnificent as David. He said, “I carve away everything that isn’t David.”
The rise of the marketing operations director
The complexity of modern marketing means companies are increasingly splitting marketing into operations and strategy, and increasingly they’re looking for marketing operations directors.
When marketing strategy is worthless
Imagine the following scenario: it’s the annual brand strategy seminar for a large, multi-national B2C company. The VP of Marketing goes on stage to present the new marketing model.
Marketing’s influence is not the goal, part 2
When marketers complain about the lack of influence at executive level they’re grabbing the wrong end of the stick.