Switchmode in the media

Switchmode Consulting and Helene Venge is featured in Business Traveller Denmark, a special interest publication about business traveling. Read the feature here.


It’s part of a series of articles about ‘high-powered Danish business women’ who regularly spend time on the road as part of the job.


I don’t really think of myself as a ‘high-powered business woman’ because it makes me think of high heels, pearl necklaces, and dress suits – and I don’t wear any of this. But the journo has done a good job with the feature which among other things explains what a ‘switchmode’ is, and  how Switchmode works with marketing performance.


The feature in Danish can be viewed and downloaded here – and a translated version in English here.


Supporting an executive consulting firm

Switchmode is currently helping a Danish executive consulting firm upgrade their marketing practice.


Switchmode joins IAA event committee

Switchmode has joined the International Advertising Association‘s Danish Chapter as member of the event committee.


Will 2013 be ‘the year of the marketer’?

“2013 will be the year of the marketer”, the CMO Council’s new global State of Marketing report declares.