Articles

Story

Honesty, passion, competence

Honesty, passion, and competence.

 

These were the three values that underpinned the Led Zeppelin, Jimmy Page tells us in the documentary It Might Get Loud about the three guitarists Jimmy Page, The Edge and Jack White.

 

To me, it sounds like many corporations and organisations could learn something.

Story

The rise of the marketing operations director

The complexity of modern marketing means companies are increasingly splitting marketing into operations and strategy, and increasingly they’re looking for marketing operations directors.

Story

When marketing strategy is worthless

Imagine the following scenario: it’s the annual brand strategy seminar for a large, multi-national B2C company. The VP of Marketing goes on stage to present the new marketing model.

Story

Marketing’s influence is not the goal, part 2

When marketers complain about the lack of influence at executive level they’re grabbing the wrong end of the stick.