Free your mind and your assets will follow
Jon Bains has written an insightful and entertaining post on his blog about media-neutral marketing.
Well, actually it’s about looking for inspiration beyond the immediate, un-terming familiar terms, and breaking the habits while retaining the DNA of the brand. He titles it Analog to Digital Conversion and here it is.
Jon co-founded digital creative agency Lateral in the mid 90s and I had the pleasure of working with him and his crew for several years when I was at Levi’s.