New broadcast communication – the telemegaphone

In a time when marketeers are nervously contemplating how to get their (no doubt very important and life-changing) messages out and furiously chasing their agencies to come up with the next big thing in creative ideas and media planning, the casual and laid-back Norwegians have taken broadcast communication to a whole new level: Telemegaphoning.


What’s a telemegaphone? It’s a loudspeaker sculpture on top of the Norwegian Bergskletten mountain; you call a number, the telemegaphone automatically answers incoming calls and projects the sound into the immediate surroundings – in this case across the fjord and valley. More info here.


Now, I really hope that there are criteria for what kind of messages are OK to howl out into the beautiful Norwegian nature. Birthday greetings seem OK; a McDonald’s promotion not so much.


The rise of the marketing operations director

The complexity of modern marketing means companies are increasingly splitting marketing into operations and strategy, and increasingly they’re looking for marketing operations directors.


When marketing strategy is worthless

Imagine the following scenario: it’s the annual brand strategy seminar for a large, multi-national B2C company. The VP of Marketing goes on stage to present the new marketing model.


Marketing’s influence is not the goal, part 2

When marketers complain about the lack of influence at executive level they’re grabbing the wrong end of the stick.