News

Supporting an executive consulting firm

Switchmode is currently helping a Danish executive consulting firm upgrade their marketing practice. The world is full of executive consulting and even though this particular firm has a unique service they struggle to gain traction.

 

This is partly due to rudimentary insight to their customers which is creating difficulties in communicating the service succinctly and in a way that appeals to the customer group. And partly due to the fact that the firm has few internal marketing capabilities, resulting in lack of time and structured approach.

 

To this end, Switchmode is providing sparring to the CEO and the marketing manager as well as hand-on planning and goal-setting. The purpose is to 1) focus their value proposition and marketing initiatives and 2) instill a systematic approach to customer research, and 3) establish a simple marketing planning cycle.


Other articles

Opinion

06.11.2022

What Sgt. Pepper And A Great Marketing Book Can Teach Us

Opinion

29.10.2022

Why Process Eats A Bigger And Bigger Breakfast

News

19.02.2021

Surviving as a retailer post-pandemic

Opinion

15.02.2021

What’s The Key To Strong Marketing Performance?

Opinion

14.01.2021

Are We Forgetting The Brand, Again?

How-To

07.03.2017

A Primer in Costumer Loyalty, Part 1