Switchmode joins IAA event committee

Switchmode has joined the International Advertising Association‘s Danish Chapter as member of the event committee. The Danish Chapter is among the top 5 chapters in the organization and aims to inspire excellence in marketing, communication, and management by providing members with education, insights, knowledge, and network within the marketing industry.


I second this aim and hope to help make IAA Denmark’s international outlook and professional expertise even stronger. Watch this space for upcoming seminars, debate meetings, talks, and other events.


Switchmode in the media

Switchmode Consulting and Helene Venge is featured in Business Traveller Denmark, a special interest publication about business traveling. Read the feature here.


Supporting an executive consulting firm

Switchmode is currently helping a Danish executive consulting firm upgrade their marketing practice.


Will 2013 be ‘the year of the marketer’?

“2013 will be the year of the marketer”, the CMO Council’s new global State of Marketing report declares.